Banks Equity Tracker - Poland
“Which banks are more popular? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular banks, how people feel, key category drivers and how different banks score, along with main rejection reasons and loyalty levels.
5 Key Takeaways
- Banks is a very competitive environment in Poland, with PKO BP leading the way.(see chart)
- Bank Pekao, the second biggest bank in turnover, has surprisingly low fame.
- Revolut, although not famous yet, evokes the most positive emotions.
- It might seem that clients focus on price and offers, but honesty and customisation are actually more important.(see chart)
- Feeling safe is by far the most important driver for Poles when it comes to banking.
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