Find out what are the customer experience levels in Greece after the assessment of 70 different brands from 10 different industries such as: Super Markets, Cosmetics, Electric stores, Home stores, Banks, Insurance companies, Energy companies, Telecoms, Public Sector etc.
– Find out what type of car Greeks own
– Learn their purchase intention levels regarding e-mobility along with their satisfaction levels
– Understand their inner motives/concerns of purchasing an electric/hybrid car
“Where should my ESG strategy focus on next year? What do people value and expect to hear?” Assess how many people actually care about ESG issues, what they do about it, which ESG issues matter the most, which industries and companies do a great job, whether people are aware of sustainability certifications along with the Non-profit organisations people know & trust.
Do Greeks believe in Conspiracy theories like: FDA is withholding the cure for Cancer or Attacks on 9/11 were an inside job, etc. What are the most prevailing ones?
“Is my strategy effective? Which brand should I partner with? Which part of the funnel should I focus on?” Assess basic KPIs or top brands in these 2 industries: fame, feelings, trust, category drivers, brand scores and more.
“What kind of products should I launch/list? Which occasion should I focus my communication on? Learn about the latest cosmetic habits and attitudes of different generations, along with what is the best way to influence their behaviour.
“Which super market is leading? Is there anyone that is trending now? How do I link my strategy with theirs?”
Keep track of most popular super markets, how people feel, key category drivers and how different retailers score, along with a deep dive in key product categories.
“What are the most famous platforms and channels? What is my customer watching? Where should I advertise more?” Assess basic KPIs and top brands within Pay and Free TV: Fame, feelings, trust, category drivers, brand scores and more.
“What kind of products should I launch/list? Which channels should I focus my strategy on?” Learn what drinks people consume, along with when and where (channels of out of home consumption). In case of beers, deep dive on types and reasons per channel.
“How is the market going? What should I expect for this year?” We bring you the basic economy KPIs in a summary report to help you do better budgeting: GDP, Consumption, Investments, Tourism, Inflation, Retailing sales, Unemployment, Consumer Confidence and more.
“My sales went up by 3%. Is it good enough?” Compare your sales vs industry average and geographical areas? 8 industries covered: Food & Groceries, Cars 7 Service, Petrol, Pharma, Clothes & shoes, Electric & electronic, Home & Renovations, Cosmetics.
“What kind of products should I launch/list? Which occasion should I focus my communication on?” Learn about the latest nutritional habits and attitudes of different generations What, where and when do people consume meals and snacks? What is the best way to influence their behaviour?
“Should I increase my prices? How much?” Check out how prices fluctuate across 11 spending categories: Food, Beverages, Clothing, Housing, Furnishing, Health, Transport, Communication, Recreation, Education, HORECA.
“Where should I focus in Face care? What are the main category drivers, channels, shopper expectations?” Explore what shoppers expect before and during various face cream journeys, how much they spend, which channels get the highest share and why, along with how can you influence shopper behaviour.
“Which retailer is leading online grocery shopping? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of online grocery stores’ fame, how people feel, key category drivers and how different e-retailers score, along with main rejection reasons and loyalty levels.
“What’s going on in beauty treatments environment? Did people visited beauty salons more this year?” Check out basic KPIs in out of home beauty services.
“Health is becoming very important. Are there any opportunities for my business?” Assess habits and practices regarding exercising, fitness mobile apps, nutrition, supplements, check-ups, diet and mental health.
“How do I stay relevant to my customers and employees? How do I offer them something they will appreciate?”. Learn how do people perceive remote working, why they quit, how sensitive they are regarding their privacy? Do they own cryptos? How many pay with their smart watch? What do they think about Metaverse? Do they give to charity?
This study validates 15 trends, all related to commerce. Find out: How many people do their shopping through Apps? Is Social Commerce the next big channel for commerce? How do people feel about Self Service supermarkets? Is it a prerequisite for a brand to serve a higher purpose?
“Should I bring a cosmetic brand from Poland or a snack from France? What would people think about the quality?” – Assess people perceptions about the country of origin for various product categories: cosmetics, snacks, fresh meat, alcoholic drinks, dairy, beers and coffee.
Which energy providers come top of mind across different energy categories? How do people feel about main providers? Which are the key category drivers and how different companies score? What are their main rejection reasons and loyalty levels?
“Which retailer is leading online grocery shopping? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of online grocery stores’ fame, how people feel, key category drivers and how different e-retailers score, along with main rejection reasons and loyalty levels.
“How do I design a clever media buying strategy? When and where are consumers more receptive?” Learn how people spend their time, what media they consume and when is the best time to communicate your message.
“Where should my CSR strategy focus on next year? What do people value and expect to hear?” Assess which causes matter the most, which brands do a great job and which NGOs people know and trust.
“Is my brand better than competition? How can I make people love me? What is the secret of Apple?” Assess how people feel about famous brands in Greece, what is the level of their engagement and why. (100+ brands from 17 different industries)
“Which electric store is leading? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular electric stores, how people feel, key category drivers and how different retailers score, along with main rejection reasons and loyalty levels.
“What is really happening with e shops in this category? Which online Pharmacy is leading? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular e-pharmacies, how people feel, key category drivers and how different e-retailers score, along with main rejection reasons and loyalty levels.
