Beauty Habits - Greece
“What kind of products should I launch/list? Which occasion should I focus my communication on? Learn about the latest cosmetic habits and attitudes of different generations, along with what is the best way to influence their behaviour.
5 Key Takeaways
- Face products have decreased penetration vs. 2020. Gen Z is more into Fragrances, Cleansers & Body Care products.
- Women seem to be significantly more concerned with the thought of losing their hair than Men (70% vs. 48%).
- Men overall appear to try harder to be sexy than Women: 47% vs. 41% respectively.
- Greeks’ choices of beauty products do not seem to be affected neither by promo offers, nor by latest innovations.
- When it comes to Beauty influencers, awareness does not imply trust; Younger gens have more difficulty in trusting celebrities.
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