Cosmetics Stores Equity Tracker - Poland
“Which cosmetics retailer is leading? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular cosmetic stores, how people feel, key category drivers and how different retailers score, along with main rejection reasons and loyalty levels.
5 Key Takeaways
- Rossmann is clearly the leader of Top of Mind awareness in Poland - Hebe is the main competitor.(see chart)
- Poles associate cosmetic stores with very positive emotions, particularly among two leading brands.
- When choosing a cosmetics store, women claim that prices are their no.1 driver, however, latest trends turn out to be the most important criterion.(see chart)
- Nurturance is by far the most important motivational factor when shopping cosmetics.
- Men have different priorities when selecting a cosmetic store; “find easily what I want” is the most important thing for them.
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