Equity for Energy Companies - Greece
Which energy providers come top of mind across different energy categories? How do people feel about main providers? Which are the key category drivers and how different companies score? What are their main rejection reasons and loyalty levels?
5 Key Takeaways
- When it comes to Energy, DEH = electricity, FYSIKO AERIO = natural gas, while NRG and HERON stand out on smart home & environment respectively.
- Increased intimacy for Gen Z across alternative Energy providers indicates further engagement & potential growth.
- There is not a single provider in this industry that evokes positive emotions.
- “Prices” may be claimed as by far the most important, however, “Honesty” turns out to be the No.1 driver.(see chart)
- When it comes to Energy providers, the majority of customers wants to feel safe (Security 44,2%), while Personalisation may work as a strong differentiator.
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