Hearts, Minds & Wallets - Greece
“Which retailer is leading online grocery shopping? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of online grocery stores’ fame, how people feel, key category drivers and how different e-retailers score, along with main rejection reasons and loyalty levels.
5 Key Takeaways
- Negative emotions are winning ground mainly due to bad economy. Fear takes over happiness.
- The economic situation may concern everyone, yet war dominates the news while work our personal discussions.
- People that foresee a great recession have almost doubled. Pessimism is directly correlated with people’s ageing and personal financials.(see chart)
- Greeks are suffering from a massive increase of expenses, that led to decreased savings, caused by skyrocketed inflation.
- The gradual lockdown withdrawal has led to Greeks’ increased investment in outdoor activities; transportation, ReCa & travelling.
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