Home & Electric Stores Equity - Greece
“Is my strategy effective? Which brand should I partner with? Which part of the funnel should I focus on?” Assess basic KPIs or top brands in these 2 industries: fame, feelings, trust, category drivers, brand scores and more.
5 Key Takeaways
- Greeks seem to prefer ready made solutions over DIY ones, thus DIY stores have rather low penetration in Greece (34%).
- Regarding selection drivers: It’s Variety for Home stores & Customer service for Electric/Electronic stores. GenZ care for different things.
- A good experience from a brand leads to higher levels of trust and in cases, better chances for future potential.
- IKEA is ToM leader in almost all occasions, offering the best experience while gathering the highest levels of trust.
- Kotsovolos is a destination point for home appliances while Plaisio for PC & Gadgets. Skroutz offers the best experience.
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