Insurances Equity Tracker - Poland
“Which insurance companies are more popular? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular companies, how people feel, key category drivers and how different brands score, along with main rejection reasons and loyalty levels.
5 Key Takeaways
- Two insurance brands originating from Poland dominate the market with almost 70% total top of mind awareness.(see chart)
- PZU is the most famous and positively associated brand with almost 60% average TOM awareness, even higher among boomers.
- LINK4 scored over 8 times higher in car insurance vs overall TOM.
- It seems that younger generations feel better about international brands when it comes to insurance.
- Although Security-driven, there is a lot of switching in this category too.
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