Made in - Greece
“Should I bring a cosmetic brand from Poland or a snack from France? What would people think about the quality?” – Assess people perceptions about the country of origin for various product categories: cosmetics, snacks, fresh meat, alcoholic drinks, dairy, beers and coffee.
5 Key Takeaways
- Innovation is not a European thing, in contrast with Credibility & Respect for the Environment. Germany achieves the top3 across notions.(see chart)
- USA may drive Innovation, but does not convey Credibility.(see chart)
- Greece, with tradition in agriculture, takes over Greeks’ minds when it comes to Fresh meat & Dairy products. Netherlands follows.
- No matter how big is the buzz around K Beauty Products, Korean Cosmetics is not yet a trend in Greece.
- Quality trumps Effectiveness in Cosmetics & Flavour in Snacks when it comes to the importance of selection drivers.
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