Next Big Thing - Greece
This study validates 15 trends, all related to commerce. Find out: How many people do their shopping through Apps? Is Social Commerce the next big channel for commerce? How do people feel about Self Service supermarkets? Is it a prerequisite for a brand to serve a higher purpose?
5 Key Takeaways
- Mobile phones are the ultimate commercial tools across demographics, for many tasks beyond online shopping.(see chart)
- Health-related trends acceptance has dramatic variations among generations, while Plant-based products seem to be trendy, besides healthy.
- Average delivery time of online groceries shopping is at 9.5 hours. Wolt is by far the fastest, with average delivery under 2 hours.
- Social commerce and product recommendations by influencers seem to be quite relevant to women and Gen Z.
- It’s great for brands to serve a higher purpose, but most people simply prefer a product that does what it promises.(see chart)
Do you like Wisdrop?
(Visited 13 times, 1 visits today)
