Next Big Thing - Poland
This study validates 15 trends, all related to commerce. Find out: How many people do their shopping through Apps? Is Social Commerce the next big channel for commerce? How do people feel about Self Service supermarkets? Is it a prerequisite for a brand to serve a higher purpose?

5 Key Takeaways
- Mobile phones are becoming the ultimate commercial tool enabling shopping online and information seeking while in-store.(see chart)
- Allegro is leading the in-app shopping category with over 6 out of 10 Poles declaring use during last 6 months
- Self-checkout at supermarket is becoming the new normal with over 8 out of 10 Poles declaring use in last 6 months
- Poles are becoming more conscious about their eating habits with over half declaring consumption of less sugar.
- Plant-based products are still in early stages of market adoption with 1 out of 3 Poles declaring purchases

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