Spa & beauty treatments - Greece
“What’s going on in beauty treatments environment? Did people visited beauty salons more this year?” Check out basic KPIs in out of home beauty services.
5 Key Takeaways
- Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year.Over the last 2 years Greeks have slightly become more concerned into looking good, with Gen X investing significantly more into beauty treatments.
- Men are gradually taking care more of themselves. Spa services, with contrast to women, are becoming their thing. (see chart)
- The pandemic has affected significantly the beauty salon business and especially limb treatments. Manicure is losing women & younger gens.
- Hair removal with laser has still low penetration and questionable loyalty since 1 out of 3 who did it, won’t do it again.
- 7 out of 10 Greeks are opposed to any facial procedures, both surgeries & tightening.
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