e-Groceries Equity - Greece
“Which retailer is leading online grocery shopping? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of online grocery stores’ fame, how people feel, key category drivers and how different e-retailers score, along with main rejection reasons and loyalty levels.
5 Key Takeaways
- Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year.
- “e-supermarket” creates a completely different context in consumers’ minds. AB leads ΤοΜ awareness when it comes to e-grocery stores. (see chart)
- Online environment allows for great plurality of options, especially in occasions like “Festive holidays” & “Seasonal items”.
- Prices become the No.1 driver, while “Prompt delivery” dropped in 3rd place. (see chart)
- eFood has become a clear challenger, establishing as a stand alone e-Groceries platform. BOX follows its lead.
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