Beverage Habits - Greece
“What kind of products should I launch/list? Which channels should I focus my strategy on?” Learn what drinks people consume, along with when and where (channels of out of home consumption). In case of beers, deep dive on types and reasons per channel.
5 Key Takeaways
- Almost 8 out 10 Greeks consume Beer (mostly men), followed by Wine (mostly women).
- Stronger alcoholic drinks are mainly consumed out of home, and usually Greeks have 2 drinks of those.
- 9 out of 10 Greeks drunk out the last year, with younger generations doing it way more.
- Sobriety and activities related to that (ie. driving) are the main reasons for consuming an alcohol free beer.
- Beer consumption is a socialising activity, even when it takes place in house.
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