Pay & Free TV - Greece
“What are the most famous platforms and channels? What is my customer watching? Where should I advertise more?” Assess basic KPIs and top brands within Pay and Free TV: Fame, feelings, trust, category drivers, brand scores and more.
5 Key Takeaways
- Penetration of Subscription TV is at 70% reaching 81% within GenZ. However, only 6 out of 10 GenZenders have currently access to Pay TV.
- Disney+ as 2nd most loved brand despite recent launch in Greece, following Netflix.
- Netflix is by far the most popular subscription TV platform, especially within GenZ, and a top destination for Movies/Series.
- Either selecting Pay TV or Free TV, quality of offered content is No.1 driver.
- Mega channel is no.1 in ToM, offering better experience. However, Public TV gathers higher levels of trust in terms of ethical operations.
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