Petrol stations & Convenience stores - Poland
“Is my strategy effective? Which brand should I partner with? Which part of the funnel should I focus on?” Assess basic KPIs or top brands in these 3 industries: fame, feelings, trust, category drivers, brand scores and more.
5 Key Takeaways
- Orlen is a clear winner in the Top of Mind awareness of Petrol stations.
- Fuel quality is a key driver for selecting a petrol station.
- Millennials are the most frequent visitors of Market Stores in Petrol Stations.
- Żabka is a clear winner in Top of Mind awareness of Convenience stores.
- Gen Z values the quality of products the most. For Boomers atmosphere is the key factor.
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