Super Markets Equity - Greece
“Which super market is leading? Is there anyone that is trending now? How do I link my strategy with theirs?”
Keep track of most popular super markets, how people feel, key category drivers and how different retailers score, along with a deep dive in key product categories.
5 Key Takeaways
- With Sklavenitis & AB remaining rather stable and Masoutis facing great losses, Lidl is heading towards 3rd place in ToM.
- 28% of Greek shoppers are interested only in prices and seem willing to change supermarket to find better ones.
- Distinctiveness wins over Variety this year. Quality remains No.1 driver when it comes to selecting a supermarket, yet not for Men & Youngsters (18-24yo.).
- Cheese, Cold cuts & Deli became No.1 category that affects groceries experience. Bakery along with Fruits & Vegetables follow.
- All retailers have a long way to go with Bio and Pet Care categories. Lidl needs to work with its personnel, while Masoutis and My Market with their pricing.
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