Home, DIY and Electric Stores - Poland
“Is my strategy effective? Which brand should I partner with? Which part of the funnel should I focus on?” Assess basic KPIs or top brands in these 3 industries: fame, feelings, trust, category drivers, brand scores and more.
5 Key Takeaways
- Home stores were visited by 9 out of 10 women during the last 12 months.
- Key drivers for selecting a home store are variety and new product lines.
- Castorama is the first choice when it comes to DYI stores.
- TOM awareness in electronic stores has 3 winners Media Markt, Media Expert and RTV Euro AGD.
- Ikea is clearly winning in customer experience across both men and women.
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