Home, DIY and Electric Stores - Romania
“Is my strategy effective? Which brand should I partner with? Which part of the funnel should I focus on?” Assess basic KPIs or top brands in these 3 industries: fame, feelings, trust, category drivers, brand scores and more.

5 Key Takeaways
- Every generation seems to value completely different things when it comes to DIY store selection.
- Dedeman comes top-of-mind when people think about DIY stores, but seems to be challenged by Brico in older consumers.
- Altex is winning in top-of-mind awareness when it comes to electric appliances.
- EMag decreases the gap with Altex in electronic appliances and gadgets, with a great opportunity in Boomers.
- Customer service is by far the most important driver for men and Millennials when it comes to Electric and Electronic stores.
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