Corporate Social Responsibility – Greece
“Where should my CSR strategy focus on next year? What do people value and expect to hear?” Assess which causes matter the most, which brands do a great job and which NGOs people know and trust.
5 Key Takeaways
- Corporate Social Responsibility, as a term, says “Nothing" to the majority of Greeks, explaining CSR overall low levels.
- Despite people’s high expectations regarding responsibility towards society, companies failed to rise to the occasion.
- Despite latest global movements upon racism & equality, Greeks appear to care more about traditionally institutional issues such as Poverty, Environment & Health.
- CSR can be seen as an equity builder but not as a short term sales driver for companies.
- “To Chamogelo tou Paidiou” is the most well known & trusted organisation. 6 out of top10 nonprofit organisations are children related.
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