Love Brands – Greece
“Is my brand better than competition? How can I make people love me? What is the secret of Apple?” Assess how people feel about famous brands in Greece, what is the level of their engagement and why. (100+ brands from 17 different industries)
5 Key Takeaways
- Greeks have become more engaged with brands in 2021, across the majority of industries.
- FMCGs dominate Top 50 brands, especially Food & Beverages that remain the most intimate players.
- Netflix gets in Top 10 (maybe due to COVID-19 and lockdown policy in Greece), Retailing brands lose ground overall, while Services struggle for Top100.
- Chocolates remain in Top 5 across all demographic profiles. Gen Z is after entertainment while Boomers relate with more classic brands.
- Recognition and Achievement motivations become more relevant when selecting what brand to buy vs. selecting where to buy groceries from.
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