e-Electric Stores Equity – Greece
“Which electric store is leading? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular electric stores, how people feel, key category drivers and how different retailers score, along with main rejection reasons and loyalty levels.
5 Key Takeaways
- Price, Prompt delivery and Variety are the top 3 significant drivers (similar to e-super markets).
- Kotsovolos is by far #1 player in this market, followed by Plaisio. All other players share similar Fame.
- Clear distinctiveness in assets, especially logo, symbol and colour.
- Skroutz is the emotional winner. However, the majority of other players fail to emotionally engage consumers. Moreover, pure online stores gather more positive associations. Conditions that make brand building significant.
- Public, Kotsovolos and Plaisio are in good shape regarding the explicit goals (category drivers) yet, they are strongly competing each other.
- Germanos, eBay and Amazon have great rejection.
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