“Where should my sustainability strategy focus on next year? What do people value and expect to hear?” Assess how many people actually care about the environment, what they do about it, which environmental causes matter the most, which industries and brands do a great job and whether people are aware of sustainability certifications.
“Is my strategy effective? Which brand should I partner with? Which part of the funnel should I focus on?” Assess basic KPIs or top brands in these 3 industries: fame, feelings, trust, category drivers, brand scores and more.
Do Poles believe in Conspiracy theories like: FDA is withholding the cure for Cancer or Attacks on 9/11 were an inside job, etc. What are the most prevailing ones?
“Is my strategy effective? Which brand should I partner with? Which part of the funnel should I focus on?” Assess basic KPIs or top brands in these 3 industries: fame, feelings, trust, category drivers, brand scores and more.
“What kind of products should I launch/list? Which channels should I focus my strategy on?” Learn what drinks people consume, along with when and where (channels of out of home consumption). In case of beers, deep dive on types and reasons per channel.
“Should I increase my prices? How much?” Check out how prices fluctuate across 11 spending categories: Food, Beverages, Clothing, Housing, Furnishing, Health, Transport, Communication, Recreation, Education, HORECA.
“What kind of products should I launch/list? Which occasion should I focus my communication on?” Learn about the latest nutritional habits and attitudes of different generations What, where and when do people consume meals and snacks? What is the best way to influence their behaviour?
“Should I increase my prices? How much?” Check out how prices fluctuate across 11 spending categories: Food, Beverages, Clothing, Housing, Furnishing, Health, Transport, Communication, Recreation, Education, HORECA.
“How do I stay relevant to my customers and employees? How do I offer them something they will appreciate?”. Learn how do people perceive remote working, why they quit, how sensitive they are regarding their privacy? Do they own cryptos? How many pay with their smart watch? What do they think about Metaverse? Do they give to charity?
This study validates 15 trends, all related to commerce. Find out: How many people do their shopping through Apps? Is Social Commerce the next big channel for commerce? How do people feel about Self Service supermarkets? Is it a prerequisite for a brand to serve a higher purpose?
“Which insurance companies are more popular? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular companies, how people feel, key category drivers and how different brands score, along with main rejection reasons and loyalty levels.
“Which banks are more popular? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular banks, how people feel, key category drivers and how different banks score, along with main rejection reasons and loyalty levels.
“Which cosmetics retailer is leading? Is there anyone that is trending now? How do I link my strategy with theirs?” Keep track of most popular cosmetic stores, how people feel, key category drivers and how different retailers score, along with main rejection reasons and loyalty levels.
“Where should my CSR strategy focus on next year? What do people value and expect to hear?” Assess which causes matter the most, which brands do a great job and which NGOs people know and trust.
